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Built and tested

Numbers that say how they were counted.

Visitors, leads, deals and paid orders by source, campaign and funnel. Every figure is marked measured, attributed or estimate.

From visit to paid order.

Pick a period and see visitors, new and qualified leads, deals, new customers, net revenue and refunds. Enter ad spend per source and campaign to get cost per customer and return on spend.

Revenue intelligence: Revenue by source, campaign and funnel, with ad spend and refunds (the demo's orders are test-mode orders, shown with the toggle on).
Revenue by source, campaign and funnel, with ad spend and refunds (the demo's orders are test-mode orders, shown with the toggle on). Real screen, example data.

Find the step that loses people.

Diagnostics flag unusual drop-offs, forms that stopped receiving submissions, gaps between phone and desktop and slow pages, each with its numbers and a recommendation.

Conversion lab: Findings per funnel step and the running A/B test.
Findings per funnel step and the running A/B test. Real screen, example data.

Totals you can defend.

First touch is the contact's first UTM, last touch is the UTM at checkout. Test orders stay out unless you include them, and different currencies are never added together.

What it does not do yet

  • Ad spend is entered by hand; Google Ads and Meta are not connected
  • Heatmaps and session recordings

See it with example data, then build your own.

The demo opens a complete workspace: funnels, contacts, orders, a running A/B test. Nothing to install, nothing to sign.